Monday 17 December 2007

Campaign's Top 10 Media Planners 2007 - December 13th 2007


This week I was fortunate enough to be listed amongst Campaign's Top 10 Media Planners of 2007. It was a great surprise and from a personal perspective it was an excellent end to a very hard-working year.
From a company viewpoint, 2007 saw Zed once again achieve all it set out to do and more. That's three fantastic years of growth, winning new business and awards (including NMA's Grand Prix award for best campaign of the year for NSPCC in 2007) and most importantly hitting all our targets. I'm really proud to have been part of the Zed team during that time and it's been great to see so many talented people throughout the agency continuing to fulfil their potential and yet still strive to achieve more.
Looking forward to 2008 it's clear that having worked on several successful pitches over the last twelve months including The Open University's digital account, the multi-media National Trust pitch and most happily the BGL (including Comparethemarket.com) multi-media pitch, it is clear that the ability to deliver integrated media solutions is as important as it ever was. This will be no different in 2008. In fact if the long awaited emergence of mobile and IPTV actually happens then integration will be an even hotter topic, if that's possible. With that being the case then I'm confident the structure and people development programme that has been set up in Zed will enable us to be in a better position than ever to deliver best in class multi media solutions.
A very happy Christmas and best wishes for 2008.