Thursday 5 April 2007

Off the fence - Media Week 28th March 2007


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Search letter - NMA 25th October 2006

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"Come together" - Direct Response Magazine October 2006



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"The right mix" - Direct Response Magazine October 06



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Digital Talent - Media Week 1st October 2006

Click image to read. I haven't uploaded the full article, just my comment.

L'oreal conference coverage - Creative Head magazine


Click image to read. Best magazine title ever. This covered my speech on database marketing at a L'Oreal conference in Rapello, Italy. Good gig.

Click images to read. I was really pleased with this piece. Sir Martin Sorrell, Maurice Levy and yours truly. Not bad company.

Strategy Verdict, Coca-Cola Website - Media Week August 2006


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Double standards - Campaign 17th March 2006


Click image to read. Worst picture of me. Ever.

"Can online ad spend ever be tallied?" NMA 16th March 2006


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"Lack of reliable data on online a spend is crippling growth" - NMA 9th March 2006



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Off the fence - Media Week 21st February 2006


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"Take account of all market lines" - Precision Marketing 4th November 2005


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Creative Masterclass - Direct Response Magazine October 2005 issue

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"Dilemma" - Media Week 2nd October 2005



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"The big noises in online adland" The Independent Media Weekly 31st October 2005

Click image to read. My comments are in the bottom right hand corner

Announcing the Kaleidoscope pitch win - Media Week 6th September 2005



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Welcome to my media views blog

Hello and many thanks for looking up my media views blog.

The ambitions are minimal, record any views of mine that are aired in the trade press. In the optimistic event of having time on my hands I'll try and adopt modern marketing ploys such as bespoke content.

Regards,

Kevin